Since 2025, the outdoor home furnishings industry has witnessed explosive growth driven by consumption upgrading and scenario expansion. Leveraging technological innovation, industrial chain advantages and global layout, Chinese brands have upgraded from product export to lifestyle solution providers, emerging as the core engine of the industry's growth. Data shows that the market size of China's outdoor furniture reached 18.7 billion yuan in 2025 and is projected to hit 32 billion yuan by 2030, with a compound annual growth rate (CAGR) of 11.3%, significantly outpacing the global average of 6.8%.
In the realm of product innovation, leading brands have continuously broken the boundaries of product categories. Take Outer, a global outdoor home furnishings brand, as an example. Its newly launched Outer Space prefabricated courtyard building system innovatively upgrades outdoor furniture into a "backyard developer" solution. With modular designs ranging from 12 to 24 square meters, it can be flexibly transformed into functional spaces such as gyms and saunas. Boasting a "building block" assembly process, it enables on-site installation within one day, cutting labor costs by 70% compared with traditional renovation, and even offers a 25-year extended warranty. This innovative product has not only boosted the brand's average order value from $6,000 to $20,000–$50,000, but also expanded its target customer base from 2% of high-end groups to 30% of the mass market, successfully tapping into the $180 billion U.S. courtyard renovation market. Meanwhile, enterprises like HIGOLD Outdoor Furniture have focused on integrating technology with aesthetics. Its TEKNO R·Sail Shade Series sunshade umbrella won the German iF Design Award thanks to its dual-canopy system and intelligent light adjustment technology, while the Nottingham Series adopts aerospace-grade aluminum alloy combined with sustainable teak craftsmanship, demonstrating the strong technical strength of Made in China.
Sustainable development and scenario extension have become industry consensus. Brands are ramping up the application of eco-friendly materials, from carpets made of recycled plastic bottles to furniture crafted from recycled aluminum. The utilization rate of sustainable materials is expected to rise to 50% by 2030. Consumer demand is evolving from single outdoor furniture to full-scenario solutions. The balcony economy spawned by the urbanization rate exceeding 70%, the demand for commercial spaces driven by the recovery of the cultural tourism industry, and the popularization of functional products with features like intelligent sun protection and automatic adjustment have driven the industry to shift from price competition to value competition. Notably, the Guidelines for Quality Classification of Outdoor Leisure Products will be implemented in the fourth quarter of 2025. Enterprises certified by SGS will receive preferential treatment in government procurement, injecting impetus into the standardized development of the industry.
In terms of global layout, Chinese brands are accelerating their efforts to seize international market share. HIGOLD has built a sales network covering five continents worldwide, with products sold in more than 90 countries and regions. It has entered top resort hotels such as JW Marriott Dubai Palm Jumeirah and established long-term partnerships with international retailers like Crate & Barrel. Relying on China's supply chain advantages, Outer has adopted a dual-pronged approach of DTC (Direct-to-Consumer) independent websites and B2B cooperation with real estate developers, earning the title of America's No.1 outdoor brand as selected by Architectural Digest and bringing Chinese craftsmanship to the global stage. Industry analysts point out that with the layout of assembly bases in Southeast Asia and the popularization of VR scenario-based sales, Chinese outdoor home furnishings brands are expected to further break through trade barriers and drive export volume to exceed $8.5 billion by 2030.
From outdoor sofas to integrated courtyard spaces, from functional satisfaction to lifestyle aesthetics, Chinese outdoor home furnishings enterprises are writing a new lifestyle proposition of "Live better outside" with innovation as the brush and quality as the ink. In the future, with the in-depth integration of intelligent and sustainable technologies, the industry will embrace more product category innovations and model breakthroughs, creating richer possibilities for consumers' outdoor life.
